Identifying the niche or your specific audience is quite important, it is who you will address, even if not directly, they are your readers, followers, or potential customers on your website, blog, or social media.
In blogging, a niche is a specific topic that you write to a specific or particular audience, that is, the topic that you are going to deal with on your blog and the audience you will address related to that topic, very rarely you write to the general public, for example, that would already be a digital newspaper.
But first, before writing a blog you have to identify your audience, whom you will address, as an example, I am addressing entrepreneurs, interior designers, photographers, and people who need to create visual content for social media or their website.
As you can see, you don’t have to be a specific audience, since several categories of niches are related to each other, design is related to photography, and photography is related to visual content, and these people or audiences are usually entrepreneurs, although the information I offer is also helpful even for students, I will explain this below.
This will help you capture your ideas more clearly and organize them in different categories, that will be broken down according to the type of niche and the topics related to it.
There are several types of niches to which you can dedicate yourself to write, among the most important or the most common, they are:
✧ Food
✧ Fashion
✧ Lifestyle
✧ Personal Finance
✧ Blog
Obviously, there are more, for example, some of my niches are:
✧ Design
✧ Photography
✧ Interior Design
✧ Blog
What does this mean?
It means that you can choose more than one niche and relate them in some way and also helps to attract different readers for the same common. As I said, it does not necessarily have to be a specific niche, it can be at least 3 to 5, although you see that in the list there are 4, which I manage to combine between them.
And how do they connect with each other?
Well, step by step, I leave it well explained as follows:
#1 Design
Design is more for graphic designers and content creators, a design blog teaches about the concept, its variants, academic or technical studies, online courses, applications, and tools that are used in this area.
Design in relation to graphics, content creation, is related to the Blog in such a way that graphics and images are designed in applications to attract readers to the blog through social media, through visual content that they invite you to click on a link that takes them directly to the website.
#2 Photography
When it comes to photography, a graphic designer must know how to manipulate photographic tools for projects such as advertising.
As far as photographers are concerned, they use some applications that the designers themselves manipulate, from the Adobe programs, including Adobe Photoshop and Adobe Lightroom, as the most common.
#3 Interior Design
Interior designers, apart from manipulating the programs in their area, must have knowledge in photography and learn to manipulate the same drawing, photography, and graphic programs, to improve the images after being rendered, the photographs of the projects completed, and for the designs of the technical presentation panels of the different projects to be carried out.
#4 Blog
A blog deals with everything related to this, is the publications use graphics and images to explain their topics to readers, although some download it from the web, which is not recommended, others prefer to be original enough with their content.
Have your own images taken from a camera or cell phone and then be manipulated in photography programs mentioned above, or photographic applications on the cell phone.
In addition, to mention the graphical part, although not everyone manipulates graphical programs, we always end up coming across some terms when we do web research, although we end up using programs like Canva.
As you can see, the niches always somehow connect with each other and are directed to various audiences, which are not usually specific, they are varied according to the different niches that you end up identifying.
There are bloggers who write from a specific niche, and sometimes they may not know if they have realized it themselves, but there are publications that connect with other niches, even if it is not the topic of the post, and the text on the blog post works for someone, even if it is not part of the audience to whom it is addressed, it is because in the text it included a topic in an indirect way that could be useful.
These readers can be called indirect readers or third readers.
These bloggers have to know that it is not always a specific niche because there will always be one way or another that they end up linking with others, and often on the topic of the post.
For example, something basic and simple, a photography niche suddenly the blogger starts talking about Adobe photography programs like Photoshop or Lightroom. Although the publication or tutorial is for photographers, a graphic designer can be used to solve a task or a project, or rather to continue learning new skills. But it turns out that another audience appears, architects or interior designers, this helps them to learn how to improve their newly rendered photographs or the panels to present their projects to the teacher or client.
Always for this photography blogger, he/she has addressed photographers, but possibly he doesn’t know that he/she is addressing two or three different audiences that are helping them a lot with the information that he/she is presenting in the posts.
Therefore, so that you don’t have so much pressure reading some posts on how to identify your niche, you have to know that they are related to each other, this means that if you have the interest to write about three niches, to give an example, first analyze how to relate them so that the moment the reader accesses the main page of the blog post, they don’t come across a messy of indifferent topics, but they are linked to each other even with the topics or terms used in the text of the posts.
Well, you already know that you can identify more than one niche, for a variety of reading audiences.
So, it's time for you to start identifying your niche, your audience, and write.
